Transformation Always Takes Time and Energy

The works of Pravdoliub Ivanov revolve around phenomena of spatiality in which norms are disrupted and trompe l’oeil effects are inserted into an everyday visual vocabulary. By intermingling public and private moments, the artist transfers private matters into the realm of the gallery or art space, tying in specific architectural tropes as he does so. Ivanov plays with irritating elements: he uses ironic gestures taken from mundane and incidental everyday situations to evoke a heightened awareness for routine encounters that might otherwise often go unnoticed. The juxtaposition of unusual objects and materials forms the basis for Ivanov’s installations, which generally tend to produce uncanny moments for their viewers. In keeping with the Freudian concept of the uncanny, these are phenomena that seem familiar and foreign at the same time. Walter Seidl